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This free monthly
e-newsletter provides guidance and practical information to Pregnancy Center boardmembers. Enter your e-mail address below to sign up.
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Three Responsibilites for the Board of Directors
A viable organization is one which has clear direction, comprehensive plans, skilled staff for each essential task, appropriate technology and adequate funding. Clear direction: Skilled staff for each essential task: The organization's salary and benefit package should be designed to attract good qualified candidates. Don't be cheap — the ideal candidate for the job will be an individual who will be successful in whatever they decide to invest their life in. The "How little can we get by with?" attitude is a recipe for a long term organizational tragedy. Setting up a criterion for hire that anyone can meet is a major mistake. Don't make it! Appropriate technology: Adequate funding: As the fiscal and moral owner of the organization, board members should be "major stockholders." If non-paid insiders who know everything about the organization don't give substantially, why would a casual observer have any confidence to invest? Board members should not only personally support the organization, but they must also link their friends, acquaintances and co-workers to it as well. For an organization to grow its donor base, it must continually increase its introduction to more and more people. The organization is crucially dependent on board members for this growth. Even though the responsibility for fund development must be shared by the board and the executive director, somebody must be focused on this task. It's one of those essential tasks which must have staff assigned to it. It may be the executive director or a development specialist. Regardless of who it is, a two year fund raising plan must be developed and implemented, which includes the acquisition of new donors as well as donor cultivation. The principle here is that effective and lasting fund development must be intentional and designed, not random and crisis driven. This is the place where most organizations fall into the crisis trap. Once an organization has entered into a funding crisis, it usually neglects its mission responsibilities. When the funding crisis is lessened, it now enters into a mission crisis because that area has been neglected. As it gets back on track with it's mission efforts, the organization has produced once again a funding crisis from prior neglect. Crisis fund raising produces short term donors and staff/board burnout. Sound financial stewardship must include maintaining the donor data base, developing donor profiles and analyzing giving trends.
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