Sanctity of Human Life
About Us | FAQ | Jobs
Family Store | Contact Home
PRC Centers
Find a PRC
PRC Directors
For Directors Option Ultrasound™ Benevolent Resources Hot Topics Find an Answer
PRC Partners
BoardLink Volunteer Sanctity of Life
Support the Ministry
Donate Online Volunteers Pray for Focus
Heartlink > Boardlink

Option Ultrasound Directors This area is for Pregnancy Resource Centers wanting to get started in the OUP program or needing information pertinent to the program.

Donate Online
Help Focus in the Fight for Life!

sleeping babyGiving a gift is easy. Simply follow our two-step process for safe, secure and private monthly donations.

This free monthly
e-newsletter provides guidance and practical information to Pregnancy Center boardmembers. Enter your e-mail address below to sign up.

What is Your Program Worth?

“If we can save even one life, it will be worth the cost.”

How many times has this quote been heard in pregnancy centers? Often used to defend a program or service that is excessively expensive or to justify a program that didn’t meet expectations, it can be destructive to a Pregnancy Resource Center. Here’s why: 

In the for-profit world, businesses use a tool to determine if its product is meeting a need. It’s called the “bottom line” or “profit.” If the target market is not buying a product, the price, packaging, or even the product itself are changed. If the market still doesn’t want the product, the company either drops it and moves on, or faces bankruptcy.

The Pregnancy Resource Ministry does not have a “bottom line” or true market indicator to determine if a program is efficient, effective, and desired. Instead, centers often make decisions based upon intangibles and then may resort to, “If we can save even one life…” when program results are not satisfactory.

This excuse can prevent center leadership from making program improvements to meet market needs. Leaders must consistently evaluate programs to insure that the limited resources of the PRC are being used in the areas for greatest impact. Sometimes, this might mean eliminating a program in order to shift resources to something new.

Instead of striving to save just one life we should be asking “Where can we save the most lives?” It is then that your PRC will be able to determine the true value of its programs.


Copyright © 2005 Focus on the Family All rights reserved. International copyright secured.

About Us | Press | Jobs | Resources | Contact

Copyright © 2008 Focus on the Family
All rights reserved. International copyright secured. is a registered trademark of Focus on the Family
(800) A-FAMILY (232-6459)

Privacy Policy/Terms of Use | Reprint Requests